Smart Energy Solar
This whiteboard commercial was created for Smart Energy Solar. In addition to being a whiteboard commercial we animated a lot of the the drawings to bring to life and make it more interesting. We designed four versions of the commercial for a Southern California and Las Vegas advertising campaign. We received a lot of great feedback from those that have view the whiteboard commercial spots! Doug Morris was responsible for the creative and whiteboard drawings. We shot them in our Las Vegas studio with a custom designed system. Our studio crew shot the drawings with the Red Epic Ultra HD Camera, led by Jason Wada. Mr Wada was also responsible for the Edit. He used After Effects to do the editing and compositing. Our in-house voice team provided the narration and the “tower of power” character. This whiteboard commercial is also feature on the Smart Energy Solar website.